ABOUT HAAN

"We are an online fashion group that offers custom-made premium apparel.Our mission is simple: To disrupt the fashion industry by providing actual solutions to shopping problems faced by women. Women are so used to buying off-the-rack, in sales, and online that they often choose to compromise on style, fit, and quality. We are here to change that." 

-  Krystal Lee, Founder and Creative director

BRAND IDENTITY DESIGN

I was hired by Krystal Lee to create a distinctive brand identity that presents Haan's main goal - to shop smartly. We created an identity that showcases simplicity and innovation with elegant touches of luxury. The logo turned out very modern and minimal but it stands out on its own with strong and classic typography. We kept in mind Haan's target audience: a woman, who seeks to own perfectly fitting investment pieces that will last forever and introduced terracotta colour to express the feminine luxury. Lastly, we designed powerful stationery and marketing materials to complete and empower the Haan's identity.​​​​​​​
LOGO VARIATIONS
PRINT & STATIONERY MATERIALS
ADVERTISING & MARKETING
Malisu

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