"We are an online fashion group that offers custom-made premium apparel.Our mission is simple: To disrupt the fashion industry by providing actual solutions to shopping problems faced by women. Women are so used to buying off-the-rack, in sales, and online that they often choose to compromise on style, fit, and quality. We are here to change that."
- Krystal Lee, Founder and Creative director
BRAND IDENTITY DESIGN
I was hired by Krystal Lee to create a distinctive brand identity that presents Haan's main goal - to shop smartly. We created an identity that showcases simplicity and innovation with elegant touches of luxury. The logo turned out very modern and minimal but it stands out on its own with strong and classic typography. We kept in mind Haan's target audience: a woman, who seeks to own perfectly fitting investment pieces that will last forever and introduced terracotta colour to express the feminine luxury. Lastly, we designed powerful stationery and marketing materials to complete and empower the Haan's identity.
We are using cookies to give you the best experience on our website.
You can find out more about which cookies we are using or switch them off in settings.
Strictly Necessary Cookies
Strictly Necessary Cookie should be enabled at all times so that we can save your preferences for cookie settings.
If you disable this cookie, we will not be able to save your preferences. This means that every time you visit this website you will need to enable or disable cookies again.