"Chocolate! Long popular in the UK as a naughty-but-nice confectionery, dessert or sweet hot drink, now so cool and on trend that it has its very own three day show at Olympia. There is much more to it than a quick sugar rush. Come and learn to savour the joys of real chocolate with Karen Gourmandises."
- Karen Gaudin, Founder and Owner
Karen approached me to create an elegant brand identity for her chocolate deli - Karen Gourmandises. Karen is French, so we decided to show French authenticity through typography and we added an icon that represents brand's associations with chocolate in a very smart way: a falling chocolate piece with brand's initials. We didn't want to use iconic identifications as the company might expand business in other directions, so we kept it simple, but very powerful. As a result it turned out as an elegant, beautiful and very delicate identity that uncovers company's true style.
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