ABOUT SANDRA FEDERIGHI

"Explore with me how finance, business, politics and economics impact upon the global world of the luxury fashion market. As I look into the impact of what drives the fashion industry, responsible for making all of the glamorous and luxurious brands possible, I aim to discover trends, challenges and opportunities through the creation of my blogs."

- Sandra Federighi, Founder and Owner
BRAND IDENTITY DESIGN

I was approached by Sophia to create a strong brand identity for Sandra Federighi that represents fashion, luxury and retail. The brief was to combine Sandra's personality, style and inside voice to achieve a fashion forward style, that is sophisticated, elegant but with a slight edginess to it. We came up with a minimal logo design that has light lines and generous spacing in between, which makes it simply elegant and powerful. The idea behind is simple: from small steps to big success and this is why the name and surname have different sizes. Additionally, some stationery materials were designed that matched and completed Sandra's style.
PRINT MATERIALS
Malisu

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