"Big Hair + Beauty was born out of a need for natural, high performance + high quality haircare formulations, made from the best handpicked ingredients, and specifically for afro + curly hair. We’re not influenced by industry fads, the latest buzzword ingredients, or artificial fragrances to mask the smell of toxic ingredients. We’re moved by healthy curls, kinks + coils, that demand attention, exude health + give you the confidence to be comfortable in the hair + skin that you’re in. Love + light."
- Melissa Sinclair, Founder of Big Hair
Melissa asked me to design digital banners for recently redeveloped "Big Hair" website. We investigated current trends and came up with a unique concept that matched brand's new packaging designs. We combined different model / product shots with classic fonts and assigned them to home page banners and social media covers. Following the new firm's visual style we created necessary marketing materials: thank you cards, flyers and canvas rolling banners. Through creative experiments and design strategies we found the soul of The Artisan's of Afro and real "Big Hair" style.
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